About Us

As young, health and fitness orientated individuals, we want to perform at our best in everything we do. Through this goal we became aware of the power of vitamins, minerals, functional mushroom and herbal extracts.

The Supplement Industry was broken.

 After various google searches along the lines of 'best supplement for sleep', we each ended up with a huge stacks of supplements due to the amount of choice and conflicting information out there. This came with various problems: high costs, a cluttered kitchen, ineffective doses and the realization that the majority of supplements are full of fillers, binders and additives. Oh yeah - and we kept forgetting to take them all.

We thought there must be a better way.

As a chemist and sports scientist our expertise complemented each other to find a solution. After months of researching ingredients, thinking about how we could most positively impact people and their day to day lives, and numerous samples, we produced our core Pureformulas: all-in-one combinations of effective ingredients, at the correct dose, designed to provide you with a tangible benefit.

We bridge the gap between functionality and simplicity.

Our mission is to help people navigate the world of supplements through simplification, transparency, and lowering the cost to access quality ingredients. We have worked hard to ensure our Pureformulas are affordable, high quality, and free from any fillers, binders and additives - so every penny you spend is an investment in Unlocking Your Best Self®.